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Digital Innovation: Range Thermometer for iPhone

Digital Innovation: Range Thermometer for iPhone

iPhone iPad Thermometer Range

With the constant development of technology and arrival of new nifty gadgets it’s no surprised that the tech world is starting to revolutionise kitchen equipment.

The Range thermometer brings “digital power to the kitchen” – just plug download the App, plug the thermometer into your iPhone/iPad/iPod Touch headphone jack, set up the temperature and then insert the thermometer into whatever you are cooking.

Whether you like to be perfectly precise or simply get frustrated at having to put things back in the oven for another ten minutes this gadget gives you the ability to see the exact calibrated temperature reading of your cooking. If you’re not sure what temperature your dish is supposed to be the App comes with an easy to use temperature guide.

It’s such a simple process that you can even leave the house as the App will alert you when it’s done just how you want it.

There are two ranges: The Ember Range perfect for meat which can be safely left in the oven (£45 approx) or The Aqua Range ideal for cheese-making, beer-brewing and baking (£80 approx). A small price for a taste of perfection.

You can buy them from here, here, or here.

http://supermechanical.com/range/

Twitter: @Supermechanical

Duke of York Square Upcoming Events

Duke of York Square Upcoming Events

Duke Of York Square Logo

Congratulations to our Chelsea neighbours the Duke of York Square on their recent birthday celebrating 10 Years of Style.

The Cadogan estate has nurtured the square into an elegant destination in it’s own right housing luxury retailers, restaurants and of course the Saatchi Gallery.

With the winter months closing in we’re looking forward to supporting their events hosted to brighten up the festive season.

On Saturdays you can enjoy London’s finest produce at their weekly food market and this Saturday 18th October chocolate aficionados will be delighted by their specialist chocolate market hosting a range of decadent treats from artisan suppliers.

Spanish retailer Hoss Intropia is holding two more events for Fashion Fix Thursdays (6th November and 4th December) where you can shop new collections whilst trying delicious Spanish food from Hispania London (12-2pm).

Join crowds on Saturday 8th November to raise a glass to the beginning of the Christmas season with a magical mix of carol singers, roasted chestnuts and toffee apples at the Christmas Light Switch On. (3-5:30pm).

Twitter: @DOYSQ

Nuk Phanurat Collaborates with Halo & Co

Halo and Co Jewellery

Fourteen Ten recently assisted Nuk Phanurat with his WordPress CMS following the launch of his lifestyle and retail site.

Nuk owns his own image, style and communications consultancy, as well as being Vice-President of Modern Lady House in Asia. He comes from a Business, Advertising and PR degree background with an additional Masters in Strategic Fashion Marketing. This knowledge and talent led on to Nuk being the co-founder of New York fashion label ‘Nukwear’ which expanded to 450 international retailers selling garments and accessories to men and women.

After showcasing his award-winning work at Fashion Week Japan and New York Fashion Show 2002, he became a media star producing and hosting his own weekly TV show. He has a wealth of experience under his belt from working at London companies Louis Vuitton and Browns SMS to name a few but his most recent and exciting project is establishing himself as an independent stylist and online retailer.

Fourteen Ten are delighted to support Nuk’s most recent collaboration with luxury British costume jewellery designers Halo & Co. Nuk is exclusively selling limited pieces from Halo & Co’s collection ‘The Deconstruction’.

The gorgeous jewellery combining classic vintage elegance with edgy, urban metal and silver hues are true to the refined, chunky and elaborate signature style of Halo & Co which counts members of the British Royal Family and many celebrities as fans.

View The Deconstruction collection here.
Nuk has arranged 10% discount across the entire Halo & Co collection. Enter promo code: NPLTD

Benihana 50th Anniversary Wagyu Beef Menu

Wagyu Beef

Benihana opened their first restaurant 50 years ago and to commemorate the occasion by offering a promotional menu that celebrates both the lifting of the import ban on Japanese Wagyu and Benihana’s unique heritage.

The 50th Anniversary Wagyu menu begins with the traditional starters of Onion Soup and Salad followed by Sushi, Tempura and the classic Prawn Appetiser, Courgettes, Onion Volcano and Hibachi Rice.

Diners are then served Wagyu known around the word for its sweet aroma and rich flavour. The Benihana style of cooking suits Wagyu beef very well as the marbling benefits from swift cooking at a high heat and the sweet fragrance given off when cooking (due to increased amino acids) can be appreciated by the diners seated around a Teppan.

The Wagyu can be compared with a dish of the Scottish Fillet or, at the diners preference, the Black Cod with Miso.

This ten-course meal is finished with an ice-cream dessert.

The price of the Benihana 50th Anniversary Wagyu menu is only £50 per person for a limited time to allow diners to experience Wagyu at an affordable price – before returning to the rrp of around £100 for the Wagyu alone.

For press enquiries please contact us

Wagyu Beef Menu

Victor’s Drinks – Redefining The Home Brew

Victor's Drinks

As Seen On Dragon’s Den

Victor’s Drinks is a range of easy to make cider and ale kits that redefine the way people view the current homebrew market. The product has been developed to be as simple as possible taking home brewing away from the confines of the devoted hobbyist.

The idea for Victor’s Drinks started at the University of Manchester when co-founder Alex would make his own cider to cater for their parties. Everyone loved the cider and they were always interested to hear how it was made but didn’t want to do it themselves because of the high start-up costs, variable results and large storage requirements afterwards. Alex and fellow co-founder Ralph saw a gap in the market and over the next 5 years developed a make-it-yourself drinks kit to solve all these problems. That solution is Victor’s Drinks.

How is it made? Pour in 18 pints of warm water, add a sachet of yeast and after 10 days the drink is ready to consume and can be poured straight from the box into a glass.

After launching in October 2013 with an apple cider they have now expanded the range to include elderflower cider, mixed berry cider, pale ale and dark ale. The 20 pint version retails at £24.99 and they will also be launching a 10 pint version shortly.

Victor’s Drinks make the perfect gift, is a fun and easy way to make your own drink and – true it’s origins – is great for parties.

Victor’s Drinks is a range of easy to make cider and ale kits that redefine the way people view the current homebrew market. The product has been developed to be as simple as possible taking home brewing away from the confines of the devoted hobbyist.

The idea for Victor’s Drinks started at the University of Manchester when co-founder Alex would make his own cider to cater for their parties. Everyone loved the cider and they were always interested to hear how it was made but didn’t want to do it themselves because of the high start-up costs, variable results and large storage requirements afterwards. Alex and fellow co-founder Ralph saw a gap in the market and over the next 5 years developed a make-it-yourself drinks kit to solve all these problems. That solution is Victor’s Drinks.

How is it made? Pour in 18 pints of warm water, add a sachet of yeast and after 10 days the drink is ready to consume and can be poured straight from the box into a glass.

After launching in October 2013 with an apple cider they have now expanded the range to include elderflower cider, mixed berry cider, pale ale and dark ale. The 20 pint version retails at £24.99 and they will also be launching a 10 pint version shortly.

Victor’s Drinks make the perfect gift, is a fun and easy way to make your own drink and – true it’s origins – is great for parties.

For all press enquiries and images please contact us

Company Links

http://www.victorsdrinks.com

https://www.facebook.com/VictorsDrinks

https://twitter.com/VictorsDrinks

Purchase Links

http://www.firebox.com/product/6656/Victors-Drinks-Beer-Making-Kits

http://www.firebox.com/product/6255/Victors-Drinks-Cider-Making-Kit

History

Alex Dixon (28) and Ralph Broadbent (27) met at University and hosted many parties during their years studying. Their parties grew and so did the requirement for alcohol. Alex experimented with home brewing, to the delight of his friends who always loved it, although for Alex there was a lot of time, effort and money required to get there. In the following three years Ralph and Alex spent time coming up with a way of changing the way people viewed home brewing and in October 2013 launched the first batch of apple cider drinks kits which is an extremely simple way to make your own alcohol while also having a fantastic taste. Alongside Victor’s Drinks Ralph and Alex put on a number of music festivals across the UK including the award winning 15,000 strong Y-Not Festival in Derbyshire.

Why Victor’s Drinks?

The name Victor’s Drinks is derived from the word “Victory”, and is based around the personal accomplishment gained from creating your own drink. The box is designed like a trophy and #TasteVictory is used across their social media channels.

How Does It Work?

The product is based on bag in box technology, and comes ready filled with a specially formulated syrup which gives the drink its flavour. In order to create the drink the customer just removes the cap (which also acts as a valve), removes the plastic seal (which keeps the syrup fresh), adds the supplied sachet of yeast and fills with 18 pints of warm water before leaving at room temperature for 10 days, following which, the drink can be poured directly into a glass. Inside the box the sugar in the syrup and the yeast combine to create the alcohol. Once the drink is ready it can be drunk within 3 weeks.

The Product

The box should ideally be kept somewhere at room temperature and not moved for 10 days. You can keep the cider for up to 3 weeks and the longer you leave it the dryer the taste becomes. The ales are also ready after 10 days. The box features a push tap for easy pouring.

Locations

Victor’s Drinks is based in London Fields, close to Alex and Ralph’s current London home in Angel.
Alex was born in Poole and lived with his family in Wareham until moving to Manchester University at the age of 18.
Ralph is from Biggin near Ashbourne and like Alex moved to Manchester after his A-levels.

Dragon’s Den

Victor’s Drinks received an offer of investment as seen on August 3rd episode. After initial worries all but one of the Dragon’s opted “out” and they rejected a sole “offer” from Duncan Bannatyne however Alex and Ralph returned with a counter-offer and a deal was agreed for £40,000 for 25% share, which if after 3 years all profit targets are hit, will reduce to 15%. Following the programme (filmed in April) Ralph and Alex have been working hard on the brand are are excited about re-launching in the coming months.
Watch the episode here: http://www.bbc.co.uk/programmes/b04d4nbc

Stockists

Victor’s Drinks is available on their own website as well as at Firebox, Menkind, Fenwicks, QD Stores, Hawkins Bazaar and a variety of independent gift shops and garden centres with a rrp of £24.99

Ingredients

Apple Cider: apple juice concentrate, water, natural flavouring , apple, malt extract. Contains gluten.
Mixed Berry Cider: apple juice concentrate, sugar, elderberry juice concentrate, strawberry juice concentrate, raspberry juice concentrate, natural flavouring, wild berry, apple, pomegranate, strawberry, malic acid. Gluten-free.
Elderflower Cider: apple juice concentrate, water, elderflower extract, citric acid. Gluten-free.
Ales: hopped barley, malt extract (barley, malted barley, water, iso-hop concentrate). Contains gluten.
Alcohol content.

For all varieties approx 4.5% after 10 days (varies depending on conditions)

Victor’s Drinks always advise drinking in moderation.

The Keiko Menu

Keiko Menu Header

Benihana are delighted to announce the launch of The Keiko Menu, designed in honour of the CEO Keiko Ono Aoki who has taken over the Benihana empire since founder Hiroaki “Rocky” Aoki sadly passed away in 2008.

Keiko is a constant support for the global chain of restaurants and this is celebrated in her 9 course menu detailed below.

This menu is for ladies only and costs £30 per person for 9-courses, a plum-wine cocktail, a glass of wine and 25% off Champagne and sparkling wine.

Benihana offers group seating around the Teppan, central locations in Piccadilly and King’s Road and a menu designed and presented with ladies in mind priced at exceptional value. This promotion is ideal for ladies-only gatherings especially as an antidote to the forthcoming World Cup.

This offer is available at both lunch and dinner times and launches today until the end of August.

The Keiko Menu – 9-courses for £30 per person
1. Onion Soup
2. Benihana salad with homemade ginger dressing
3. Starter plate (rock n roll sushi, tofu with ikura, edamame & avocado) (pictured)
4. Vegetable Tempura
5. Prawn & vegetable appetisers
6. Hibachi Salmon
7. Chicken crêpe with hoi sin sauce
8. Hibachi Steak with mushroom – served with Hibachi Rice
9. Cheesecake dumpling
Plus: Plum wine cocktail and a glass of House wine (choice of red / white / rosé)

Availability:
Mon-Fri / 12-3pm & 5.30-10.30pm / Ladies only

About Benihana:
My Kitchen Is Your Table:
Benihana provides a private chef to every table who creates the meal in front of the diners on the 360 degrees Teppan grill. The meals are served in several courses

Address:
Benihana Chelsea, 77 King’s Road, SW3 4NX
Telephone: 020 7376 7799
Covers: 140

Benihana Piccadilly, 37 Sackville Street, W1S 3EH
Telephone: 020 7494 2525
Covers: 160

Opening Times:
Monday to Saturday for lunch service (12-3pm) and dinner service (5.30-10.30pm)
Sundays and Bank Holidays (12-3pm & 5pm – 10pm)

Links:
www.facebook.co.uk/BenihanaUK
www.twitter.com/BenihanaUK
www.instagram.com/benihanauk
www.benihana.co.uk

An Audience with Mo

Header

Fourteen Ten are proud to support An Audience With Mo, hosted by Steve Cram.

This sport-themed black-tie evening is raising funds for two exceptional charities; The Mo Farah Foundation and COCO, Steve Cram’s children’s charity. Both work predominantly overseas providing a support so vitally needed in remote and struggling regions of Africa.

Both Mo and Steve will be sharing stories and insights such as what did it really mean when Mo took Cram’s 28 year old 1500m UK record. They will be joined by a host of sporting legends, live musical entertainment and some few famous faces in the audience.

April 15th
The Royal Garden Hotel, Kensington, London
Buy tickets here for the 3-course dinner and Champagne reception.

Recommended Site: From Britain With Love

Artwork

At Fourteen Ten we particularly enjoy collaborating with online media that demonstrates the same ethics and messages as our clients.

Once we find these pairings we do our very best to propose a solution that works at it’s very best for both client and site. How can we share markets? How can we drive Social Media? What can we give back to make the partnership beneficial for all parties? Can we perpetuate a long-term relationship? Our approach is all about building relationships, after all this is what social stands for.

One site we enjoy working with is From Britain With Love “the home of beautiful British living”. This site is an online shop, directory and magazine celebrating all things beautiful and British made. Visitors can browse the shop for British made gifts and essentials, search the directory for great British producers, and read the online magazine for ideas and inspiration. This pretty site also practises what it preaches with a beautiful design that is enjoyable to read and also easy to navigate. It also demonstrates order, organisation, attention to detail and desirability – all key factors that have to be taken in when considering brand association.

We love this limited-edition silk screen print by Ashley Amery that would make an ideal Mother’s Day gift, no matter what the age of the recipient’s “babies”. Order asap for delivery before Mother’s Day.

Follow FBWL
Twitter
Facebook
Pinterest

The Twitter Dream

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When you create campaigns for clients there is always the underlying desire for it to be the best campaign EVER, with the most results EVER and the biggest reach EVER.

Fourteen Ten always strive for these results and in the past we have achieved:
*FIRST consultancy GLOBALLY to create a contest mechanic on VINE (more about that via Lonely Brand and Mashable)
*FIRST consultancy IN THE UK to create a FOURSQUARE based campaign for an alcohol brand
*Also, the FIRST consultancy IN THE UK to launch a TWITTER treasure hunt campaign

But what we haven’t done is broken a new Guinness World Record.

On 15 November, Pocky confirmed it had broken a new Guinness World Record. 3,710,044 were enough Twitter mentions to send Pocky into the history book making this campaign the most successful Twitter campaign ever. Now that is something we’d like to add our roll-call.

Pulsar measured the spread of the campaign (watch the incredible time-lapse here) and kindly analysed the secrets behind the campaign’s success. The results are specific to the make-up for Pocky’s outstanding efforts to break the world record however they contain some useful insight into virility and key components, plus of course the magical luck, timing and reception that can swing any campaign from bin to win. We’ve seen many times that outlining goals and rewards really push campaigns and this is brilliant example of inspiring the online community to drive it forward for you.

Congratulations to the SM and digital marketing team at Pocky.

Growing Google Plus

Competition

Google’s goal is to provide companies with powerful and easy tools so that potential customers can find them when they search online. Sounds simple, but as a digital marketing consultancy we need to show our clients exactly how this can be done, and then do it, successfully.

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance” says Eric Schmidt, Google’s Executive Chairman and former CEO.

Irrelevance sounds the death knoll for any brand so we have recently increased our focus on Google visibility for our client The Cavendish London hotel.

Amongst various methods we have recently launched a promotion mechanic to draw attention to the existence of the hotel’s Google+ profile. Abiding by Google’s regulations we have incorporated the +1 and Follow buttons within the design to encourage participation however opting-in is not necessary to enter the promotion. The hotel has an outstanding online community of over 10k as well as their in-house newsletter database from which we can pool already interested traffic. With their exceptionally high return and retention rate we expected a enthusiastic response.

Following the creation, coding, design and launch of the competition on February 17th we received over 5k entries (50% of total online community figure) and an increase of 209 Followers and 95 +1s. We also received 133 Facebook Likes and 43 Facebook messages on the announcement post on the hotel’s Facebook Page Wall.

We shall be employing varying techniques to monitor success rate for acquiring entries and also observing the proportion of those opting-in to follow and like The Cavendish London’s Google Plus page.

Of course the promotion would not be a success without the support of the hotel who have put together an extremely desirable and accessible prize package to give back brilliant value for what has already proved to be a highly successful tool in growing the Google Plus page, the hotel’s online visibility and, of course, relevance.

Enter here.